Building AI agents, in public.

I'm Martín Alcalá Rubí. I've been building artificial intelligence companies since 2009. I co-founded Tryolabs and Zapia (+7M users) and I was its first CEO.

This is an open logbook of experiments, agents, open source projects and learnings, shared in real time.

Montevideo, Uruguay 🇺🇾 /San Francisco, California 🇺🇸

00 Current obsession

Currently experimenting with

Multimodal agents, open-weight models and hybrid AI infrastructure between the cloud and distributed local hardware.

Hermes Agent OpenClaw NVIDIA DGX Spark Cluster Fable 5 Qwen3.5-122B-A10B vLLM LiteLLM MLX MiniMax M2.7 Claude Code

01 Going live

The Podcast Coming soon

AI and proper Tech gossip, with my co-host Nicolás Loeff from Silicon Valley. Online soon.

Venture CapitalArtificial IntelligenceTech TrendsIndustryWhat's next

02 Experiments

Some experiments I'm working on

StockMachina

building

Systematic trading. Your hardware. Your edge.

Open-source, self-hosted algorithmic trading for equity swing trading: point-in-time data + local AI inference in a reproducible, auditable pipeline.

Algo TradingQuantLLMs localesOpen Source

Site ↗

GrowthMachina

building

Autonomous growth engine for creators and brands.

Autonomous online growth system orchestrating the Machina swarm: ContentMachina (researches & writes), DistroMachina (publishes & recycles) and SignalMachina (listens & detects).

AgentesSwarmGrowthOrquestación

Site ↗ ContentMachina ↗ DistroMachina ↗ SignalMachina ↗

Tita Fashion

building

AI fashion advisor — with judgment, not good manners.

Send your outfit via Instagram DM and Tita gives you honest feedback and concrete styling tips. Trained on real Latin American street style, for any body and budget.

AgentesModaInstagramLatAm

Site ↗ Instagram ↗

PadelVex

building

Your best plays, ready for Instagram.

Send your match video via Telegram and the AI detects the points and returns an edited vertical Reel in under 5 minutes.

Computer VisionVideo AITelegram

Site ↗

Lenda

building

The open-source AI tutor for emerging economies.

Multimodal conversational tutor with its own pedagogical engine, aligned to the national curriculum, with hybrid on-prem/cloud deployment and data sovereignty.

AgentesEducaciónMultimodalOpen Source

Site ↗

HarnessMachina

building

Your AI engine. On your hardware. On your terms.

Open-source AI orchestration for organizations with strict data-residency requirements: RAG, multi-model workflows and agents 100% on-premise, even air-gapped.

Orquestación IAAgentesRAGOn-premGrafanaLangFuse

Site ↗

03 Build in public

Updates

Jul 2026

On Monday the 27th I'll be on En Perspectiva talking about China and the AI frontier radio

On Monday, July 27 at 8:30 AM I'll be talking with Emiliano Cotelo on En Perspectiva (Radiomundo 1170 AM) about China and the AI frontier.
View on En Perspectiva ↗
Jul 2026

Tita Fashion: local fashion catalogs in the looks tita

Adding local fashion catalogs to look generation, to suggest pieces you can actually find nearby.
Jul 2026

PadelVex: iOS app and local video processing padelvex

Two fronts: the iOS app and video processing right on the device, without going through the cloud.
Jun 2026

We launched Zapia in Europe! launch

We presented Zapia for the European market at AI House Amsterdam, together with Prosus. A huge milestone in our global expansion.
View on LinkedIn ↗
Jun 2026

The China talk at the WTC was a hit talk

The talk about the Prosus Summit in Shenzhen exceeded all expectations: we expanded the venue twice and people still couldn't get in.
View on LinkedIn ↗
Jun 2026

Distributed inference on a DGX Spark cluster infra

Running open-weight models split across several nodes of a local DGX Spark cluster: bigger models, low latency, zero cloud. In parallel, integrating them with OpenClaw, Hermes and other local agents.
Jun 2026

draix.pro is live meta

I put up this site to document what I build in public. Next step: start posting real updates.
May 2026

I give a talk about AI in China, at the WTC talk

Together with Juan Olloniego I share at WTC Montevideo what we saw in Shenzhen representing Zapia, and what that ecosystem's scale means for those of us building from Latin America.
View on LinkedIn ↗

04 Track record

The AI agent that becomes your pocket assistant, designed for the Latin American lifestyle: compares prices, manages WhatsApp, organizes your calendar and handles emails. +7M users and $20M in funding.

AI AgentsLatAmWhatsAppCo-fundador

Site ↗

Tryolabs

live

End-to-end AI and machine learning.

Latin America's leading machine learning consultancy since 2009: from strategy to production, with data science, generative AI, data engineering and MLOps. +120 people.

ML ConsultingComputer VisionMLOpsCo-fundador

Site ↗

UltraDrop

discontinued

Collectible music on the blockchain.

Solana-based NFT music platform where fans collected drops and experiences from their artists. Launched with No Te Va Gustar and other musicians.

Web3NFTMúsicaCo-fundador

MonkeyLearn

acquired

AI text analysis, no code.

No-code platform to classify text, analyze sentiment and extract data with machine learning, focused on the US market. A Tryolabs spin-off, acquired by Medallia in 2022.

NLPNo-codeCo-fundador

Site ↗